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7 Tips to Master the Show

Whether you’re a seasoned exhibitor or a newcomer, mastering the art of capturing customer’s attention will significantly impact your success. Effective branding sets you apart from competitors, communicates your unique identity, and establishes a lasting connection with attendees.

Our seven tips for success at shows will help you maximize your efforts. (We saved the best tip for last, so read all the way through!)

1. Plan Ahead

Explore shows in your area or within your niche and choose ones that align with your target audience. Consider factors such as location, foot traffic, and past exhibitor reviews. Once you’ve selected your target shows, plan your booth design and promotional materials well in advance to accommodate production times.

Bonus Tip: Wearing branded apparel goes one step further to promote your brand – both in your booth and walking around the show. Piccadilly Printing offers thousands of swag and apparel options, browse our selection here. Don’t know exactly what you want? Call 540.662.3804 to speak with our promo experts who can give you recommendations.

2. Create an Eye-Catching Display

Your booth is your storefront at a show, so it’s crucial to make it visually appealing. Invest in high-quality displays, signage and branding elements to attract attention. An organized and inviting display will encourage customers to step in to learn more about you.

Bonus Tip: Well-designed branded booth displays and pop-up banners will attract people to your booth, are easy to transport, and set up is a breeze. Click here to send a request for a quote.

3. Engage with Attendees

Personal interaction plays a crucial role in making a lasting impression at shows. Greet visitors warmly, initiate conversations, and be prepared to answer questions. Share the story behind your business to engage with customers and enhance their connection to your brand.

Bonus Tip: Make sure customers can find you again later by passing out your business cards freely. Include your website, email, and social media pages in your contact information. At Piccadilly Printing we offer a variety of paper options and experienced designers to help you develop business cards that customers will want to keep.

4. Offer Special Promotions

Entice customers with exclusive deals, discounts, or bundled offers available only at the show. Consider running a contest or giveaway to generate excitement and drive traffic to your booth. Promote your special both online and at the event to attract attendees to your booth and drive traffic to your website.

Bonus Tip: Consider a perforated rack card or brochure as your giveaway entry form. The customer fills out the form and takes the rest with them, making everyone a winner. Click here to send a request for a quote.

5. Build Your Mailing List

Shows provide an excellent opportunity to expand your customer base and capture leads. Have a sign-up sheet or digital device available for attendees to subscribe to your mailing list. Offer incentives such as a discount on their next purchase or entry into a giveaway to encourage sign-ups. Follow up with subscribers after the show with a thank-you email and exclusive offers to keep them engaged.

Bonus Tip: Add a QR code to a tabletop popup banner as a low hassle way of collecting information for your mailing list. Take along branded notecards so you can write a quick follow-up message while your conversation is fresh and pop them in the mail after the show.

6. Network with Fellow Exhibitors

Don’t underestimate the power of networking with other vendors at the show. Build relationships with fellow exhibitors, exchange contact information, and explore potential collaborations or cross-promotional opportunities. Networking can open doors to new partnerships, insights, and resources that can benefit your business in the long run.

Bonus TIp: Give fellow exhibitors a notepad containing your contact information. It provides a handy place for them to take notes about your conversation. Piccadilly Printing offers a variety of sizes and page counts for notepads to suit your needs. Click here to send a request for a quote.

7. Collect Feedback, Evaluate, and Follow-up

Pay attention to comments, suggestions, and criticisms from customers and attendees to identify areas for improvement. After the show, conduct a thorough evaluation of your performance, sales data, and return on investment to assess your success and refine your strategies for future events. Don’t forget to keep the momentum going by following up with the people you met during the show.

Bonus Tip: We saved the MOST IMPORTANT tip for last. Follow-up with everyone you meet by sending them a postcard or a quick note to stay in touch. Sending something they can touch has been shown to involve more senses and keep your business top of mind. At Piccadilly Printing we offer postcard design, printing, and mailing services. All you have to do is give us your mailing list, and we take care of the rest.

By implementing these strategies and continuously refining your approach, you can elevate your show experience and increase your chances of success as an exhibitor. Remember that each show is an opportunity to learn and grow. With a well-executed plan, you can ensure you stand out in the hustle and bustle of a show, making sure you are remembered well after everyone has gone home.

Related Topics:

The Science of Personalization: Making Direct Mail Irresistible

The Top Direct Mail Strategies for Small Businesses

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